For Publishers
Tailor your website to the needs of readers and Google
Most traffic generated by large websites comes from the search engine – and that’s what any publisher should focus on. Stay up to speed with the performance of your website on Google. Learn what search engine users are looking for, create content optimized for SEO, and monitor visibility charts of the entire website and individual articles!
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SEO tools and data for publishers
Stay on top of your website’s situation on Google
Get your own source of SEO data
- Review easy-to-read reports and charts to plan, monitor, and perfect the search engine optimization of your website. Check within seconds if your visibility on Google is going up or dropping. [Visibility Analysis, Rank Tracker]
Expand datasets from Google Analytics
- Discover all the ranking keywords of your website and their exact positions on Google. Learn which keywords generate traffic on individual pages. Get practical data that completes your knowledge on the website’s traffic. [Visibility Analysis]
Identify strong and weak points of the website
- Determine which sections have the best visibility and the most keywords in the TOP 10 search results on Google, and which are doing worse. It’s a valuable pointer for planning future content. [SERP Analysis]
Get a closer look at your thematic category
- Check the rankings of other websites from your main thematic category (Senuto applies the IAB Standards for content categorization). What options do you have to climb higher? [Visibility Analysis]
Ready-to-use content ideas – plan content tailored to your readers and Google
Send clear guidelines to your editors
- Analyze the character count, headings, and titles of the top-ranking Google articles published by your rivals. These data are guidelines for your editorial team – empower them to use the best solutions of your competitors and add their own touch. [SERP Analysis]
Use keywords that generate new traffic
- Create long-term content plans based on real user queries entered in the search engine. Answer user questions to drive traffic. [Keyword Explorer, SERP Analysis]
Discover “evergreens”
- Find ready-to-use topics for evergreen articles. Create content that generates traffic even years after publication date – because it’s not only the news that matters. [Keyword Explorer]
Optimize your writing for SEO
- When writing an article, find phrases semantically related to your main keyword. Use them to bolster your article’s performance and topical authority on Google. [Keyword Explorer]
Publish when the time is right
- Check the seasonality of your keywords to plan your content for the time when they generate the biggest number of searches. [Keyword Explorer]
Monitor SEO effectiveness of your online content
Examine the effects generated by your articles
- Check on a regular basis the performance of specific URLs – particular articles published on your website – in the search engine. How is your team’s content doing on Google? [Visibility Analysis]
See if your publishing schedule is working
- Add keywords to Rank Tracker and track the website’s rankings for these keywords in the search engine. It’s a reliable measure of the effectiveness of individual articles on Google. [Rank Tracker]
Eliminate cannibalization
- On platforms publishing a lot of content, cannibalization may be one of the largest challenges. Identify cannibalization issues and wipe them out from your website. [Visibility Analysis]
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Favorites in the toolset of Publishers
Visibility Chart
A simple chart that illustrates the fluctuations of any website’s organic visibility on Google. If it’s going up, you’re doing a good job.
Seasonality
Check how many searches your keywords are getting in particular months. Now you know what traffic to expect at all times of year and how to arrange your publishing schedule.
Competition Analysis
Identify keywords for which your competitors are ranking on Google while you still aren’t. That’s the content gap you need to close.
URL Analysis
Analyze the statistics (visibility in TOP 3, TOP 10, and keywords) of any particular URL – such as a single post on your company blog.
Summary
Enter a keyword, URL, or domain to receive a full list of keywords on a chosen topic – complete with statistics. Filter and group them as you see fit.
Questions
Review search queries entered in Google to create more comprehensive content and acquire customers at every stage of their path to purchase. The Questions tab is a goldmine of inspiration for creating evergreen content.
Related Keywords
The algorithm finds connections between keywords and suggests semantically related phrases. Use these suggestions to saturate your content with synonyms and build the content that boosts topical authority.
Keyword Details
All the information about a particular keyword in one place. Check out the search volume, number of competitors, CPC, related keywords, and much more.
Trends
Check which keywords have been recently trending on Google. Discover the strength (intensity) of the trend and its starting date as determined by the search engine.
Positions
Get a full list of your ranking keywords complete with the information on their current positions in the search results.
Competition
Steady access to your competitors’ rankings for your most important keywords.
Cannibalization
Detect issues with keyword cannibalization within minutes – and get down to content optimization. Great results at a low cost!
Use data to plan, verify and optimize your actions
Senuto Suite is a collection of fresh and accurate data & tools essential for successful SEO
Gain access to 6 modules and over a dozen tools designed to enhance your SEO workflow
Tools
Visibility Analysis
Check visibility and organic traffic from Google for any website
Keywords Explorer
Discover what your customers are looking for on Google and let them find it on your website
Rank Tracker
Check the rankings of your target keywords on Google and avoid losing customers to competitors
SERP Analysis
Learn how your competitors got to the TOP 10 and take their place
Content Planner
Create content plans that work, in just a few minutes
Content Writer
Easily write SEO-friendly content
Integrations
Google Search Console i Google Analytics
One chart that will tell you how your Google visibility affects traffic and conversions
Looker Studio
Save the time you spend on preparing SEO reports by automating the whole procedure
Google Sheets
Combine multiple reports from Visibility Analysis and Monitoring into one clear document
Slack
Notifications on changes in your SEO projects will go straight to your chosen channel on Slack
ntegrate Senuto's API with your corporate infrastructure
Get the freedom to send SEO data to your own tools
Fast, efficient and seamless
Data on domain visibility, positions, keyword statistics in your company CRM
Full support
Top benefits for Publishers
Ready-to-use SEO guidelines for editors: content length, heading count, sample titles
An ongoing review of trends and visibility shifts discovered on websites ranking in the search engine
Access to data on the performance of particular articles on Google
Topics for “evergreen” articles
An excellent complement to your data from Google Analytics and Google Trends
Data which makes you more than ready for talks with SEO Specialists
Read user reviews and find out how they use Senuto in their daily work
Karol Soja
SEO Consultant & SEO Freelancer
I chose Senuto Professional
I registered 4 years ago
Senuto is essential in my daily tasks. Visibility Analysis is the module I need and value the most because it allows me to track rank changes of both my website and my competition. With Rank Tracker, I don’t need additional tools to monitor any single-word shifts. Besides, I can instantly see how my competition ranks for my most important keywords.
Favourite tools:
- URL Analysis
- Keywords Statistics
- Cannibalization
- Keywords Statistics
- Ranking
- Compare days
Piotr Michalak
Head of R&D Grupa TENSE
I chose Senuto Professional
I registered 5 years ago
Senuto is one of the tools I use at work almost every day. It makes it much easier to verify the effects of on-page and off-page activities, keywords research and content planning.
Favourite tools:
- Monitoring
- Keyword Explorer
- SERP Analysis
Mateusz Rzetecki
SEO & CM Director K2 Precise
I chose Senuto Professional
I registered 5 years ago
Every Monday starts in a similar way: morning coffee, emails and logging into Senuto. It is important to check what the individual projects look like – my projects and those that are implemented within the team. And of course, it is vital to look at the competition. The chart from the Visibility Analysis and the weekly report are used for this purpose.
- Summary
- Sections
- Competition Analysis
- Raport/Summary
- Keywords Statistics
Lukas Zelezny
SEO Expert SEO.London
I chose Senuto Premium
I registered 3 years ago
Senuto is one of the few tools that I am using if it is about keyword research and competitor research. I really like it because of the UX, which is designed in a really nice and smart way. You can easily understand what’s the flow, so you’re not struggling with this tool, you don’t have to think too much about where you are.
Favourite tools:
- Keywords Statistics
- Visibility Chart
- Increases/Decreases
- Keywords Statistics
Dawid Samulski
Visibility analysis is the most important module in Senuto for me, and it works very well. It allows me to keep an eye on changes in the search engine and analyze how our site performs in comparison to competitors’ sites.
Favourite tools:
- Increases/Decreases
- Keywords Statistics
- SERP History
Katarzyna Zielosko
I find Senuto a helpful tool for SEO analysis of our website. Most importantly, it fast-tracks content marketing, website monitoring, and tracking SEO efforts of our internal SEO department. Data in Senuto are always up to date, so we can quickly identify visibility shifts, react on the spot, and put out fires.
Favourite tools:
- Cannibalization
Anna Zalewska
My main challenge is to create an optimized web content and reach the highest number of users. I can’t imagine content marketing without an effective tool for researching keywords and topics. Senuto is just that. Its functionality, speed and intuitive interface are the main reasons why during our workshops, I always recommend Senuto.
Favourite tools:
- Keywords Statistics
- Quick Suggestions
Jacek Smogur
In my work, a good choice of keywords can make more than 1000 words. That is why I trust Senuto, proposing content from the title till the last paragraph.
Favourite tools:
- Increases/Decreases
Łukasz Galik
I use the Senuto tool in my daily tasks. It allows me to quickly analyse the statistics illustrating a website's SEO status, compare it with the competition, check the position of the most important key phrases and estimate the rate of organic traffic, thanks to the largest database of words.
Justyna Madro
We use Senuto not only for managing our clients’ projects but also as part of our own marketing. Our submissions in the contests for best SEO campaigns could not be achieved without Senuto data.
Piotr Smargol
Senuto - This is the first app I check every day at work. Visibility Analysis allows me to quickly assess how my pages are performing online. And then? With the help of tools such as content planner, domain analysis and SERP analysis, I gain more time for what has not yet been automated.
Favourite tools:
- Visibility analysis
- Domain or URL analysis
- SERP Analysis
- Content planner
