For Marketing Managers
Use SEO in your marketing strategy and generate more traffic
You don’t need an SEO Specialist to know how your website is doing on Google. Use Senuto to single-handedly verify the visibility of your website in search results, compare it against the competition, and review the effectiveness of campaigns outsourced to your agency. As a bonus, you’ll discover keywords and guidelines perfect for SEO copywriting, and easily prepare a simple SEO strategy for your website.
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SEO tools and data dedicated to marketers
Check how your website is performing on Google
All keywords for which your website is ranking in the search results
- A list of your ranking keywords in organic search results
- Exact positions of your website for different keywords
- A simple chart illustrating the shifts in your organic visibility over time
- Sections which are doing best in the SERPs
Examine your competition’s activity on Google
- Discover your biggest competitors in the fight for traffic from Google
- Effortlessly compare your SEO results against the competition (in chart or table form)
- Pinpoint your competitors’ ranking keywords missing from your website
More information on keywords
- Once you know the seasonal trends of your keyword, you can plan your SEO and content marketing activity way ahead
- Learn more about the characteristics of your keywords – their type, difficulty, average volume of monthly searches, or CPC
- Check for which keywords a website shows up in the Direct Answer Box. The box is “position zero” on Google and provides an instant answer to a user’s search query.
You don’t need to be an SEO Specialist to prepare a simple SEO strategy
Use the right keywords
- Get access to the largest keyword database on the market, one that keeps growing with every new query
- Use intuitive filters and metrics to identify keywords that are the best match for your business
- See for which keywords your competitors are ranking on Google while you still aren’t (content gap)
Attune content to the user
- See the queries entered by your prospective customers on Google
- Find keywords encapsulating brilliant ideas for content that targets customers on a particular stage of their path to purchase
- Learn user intent behind every search query to better adapt the type of content posted on the website [SERP Analysis]
- Take a look at URLs ranked in the TOP 10 and identify their characteristics – content length, title, and the number of headings
Find your quick wins – small changes, big results
- Check your ranking keywords in positions 11–20 – a quick fix is often all it takes to enter the TOP 10
- Learn the distinctive features of pages in the TOP 10 and adjust your website according to our guidelines [SERP Analysis]
- Identify keyword cannibalization issues and eliminate them in no time by matching every page with different keywords
See the effects of your marketing campaigns at a glance
Check the shifts in your overall visibility on Google
- A simple chart showing the fluctuations of your visibility on Google – is it rising, stagnating, or dropping?
- Compare the shifts in the visibility of your website and your competition at a glance
- Check the number of keywords for which your website is ranking in the TOP 3, TOP 10, and TOP 50 of the search results
Monitor the effects of your SEO campaigns
- Monitor your positions for every keyword included in your optimization plan
- Receive the latest updates on your positions every day
- Observe increases and decreases in your visibility on a simple chart and in table form [Rank Tracker]
Verify the work of your SEO experts
- Check how your rankings have been growing since the start of cooperation
- Monitor the positions for the keywords targeted by your hired SEO specialists
- Use integrations with Google Analytics and Google Search Console to see how the agency’s efforts translate to real traffic on the website
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Favorites in the toolset of Marketing Managers
Visibility Chart
A simple chart illustrating how Google visibility of any website has changed over time. If it’s going up, your marketing campaigns are reaching a growing number of users.
Positions
Check all the ranking keywords and positions secured by your website (or your competitors!) on Google.
Keyword Seasonality
Check how many searches your keywords are getting in particular months. Now you know what traffic to expect at all times of year and how to arrange the schedule of your marketing activities.
URL Analysis
Analyze the statistics (visibility and keywords) of particular pages of your website: posts on your company blog, selected sections, or landing pages.
Competition Analysis
Identify the content gap – learn for which of your target keywords your competitors are ranking on Google while you still aren’t.
Cannibalization
Detect issues with keyword cannibalization within minutes – and get down to content optimization. Great results at a low cost!
Summary
Enter a keyword, URL, or domain to receive a full list of keywords on a chosen topic – complete with statistics. Filter and group them as you see fit.
Keyword Details
All the information about a particular keyword in one place. Check out the search volume, number of competitors, CPC, related keywords, and much more.
Questions
Review search queries entered in Google to create more comprehensive content and acquire customers at every stage of their path to purchase.
Trends
Check which keywords have been recently trending on Google. Discover the strength (intensity) of the trend and its starting date as determined by the search engine.
Positions
Get a full list of your ranking keywords complete with the information on their current positions in the search results.
Competition
Gain steady access to your competitors’ rankings for your target keywords at a glance.
Your competitors on Google
Analyze the character count, headings, and titles of the articles of your rivals that managed to secure top positions on Google. Some solutions may work wonders also for your content.
TOP 100 Crawler
.Check the domains and URLs in Google’s TOP 100 for selected keywords. It’s a ready-to-use list of your competitors and their most powerful pieces of content.
Use data to plan, verify and optimize your actions
Senuto Suite is a collection of fresh and accurate data & tools essential for successful SEO
Gain access to 6 modules and over a dozen tools designed to enhance your SEO workflow
Tools
Visibility Analysis
Check visibility and organic traffic from Google for any website
Keywords Explorer
Discover what your customers are looking for on Google and let them find it on your website
Rank Tracker
Check the rankings of your target keywords on Google and avoid losing customers to competitors
SERP Analysis
Learn how your competitors got to the TOP 10 and take their place
Content Planner
Create content plans that work, in just a few minutes
Content Writer
Easily write SEO-friendly content
Integrations
Google Search Console i Google Analytics
One chart that will tell you how your Google visibility affects traffic and conversions
Looker Studio
Save the time you spend on preparing SEO reports by automating the whole procedure
Google Sheets
Combine multiple reports from Visibility Analysis and Monitoring into one clear document
Slack
Notifications on changes in your SEO projects will go straight to your chosen channel on Slack
ntegrate Senuto's API with your corporate infrastructure
Get the freedom to send SEO data to your own tools
Fast, efficient and seamless
Data on domain visibility, positions, keyword statistics in your company CRM
Full support
Top benefits for Marketing Managers
An understanding how marketing campaigns affect the visibility of your website
The ability to perform some SEO of your website on your own
Instant guidelines for SEO copywriters
A better grasp of your competition on Google
Data for your own marketing reports and whitepapers
Read user reviews and find out how they use Senuto in their daily work
Karol Soja
SEO Consultant & SEO Freelancer
I chose Senuto Professional
I registered 4 years ago
Senuto is essential in my daily tasks. Visibility Analysis is the module I need and value the most because it allows me to track rank changes of both my website and my competition. With Rank Tracker, I don’t need additional tools to monitor any single-word shifts. Besides, I can instantly see how my competition ranks for my most important keywords.
Favourite tools:
- URL Analysis
- Keywords Statistics
- Cannibalization
- Keywords Statistics
- Ranking
- Compare days
Piotr Michalak
Head of R&D Grupa TENSE
I chose Senuto Professional
I registered 5 years ago
Senuto is one of the tools I use at work almost every day. It makes it much easier to verify the effects of on-page and off-page activities, keywords research and content planning.
Favourite tools:
- Monitoring
- Keyword Explorer
- SERP Analysis
Mateusz Rzetecki
SEO & CM Director K2 Precise
I chose Senuto Professional
I registered 5 years ago
Every Monday starts in a similar way: morning coffee, emails and logging into Senuto. It is important to check what the individual projects look like – my projects and those that are implemented within the team. And of course, it is vital to look at the competition. The chart from the Visibility Analysis and the weekly report are used for this purpose.
- Summary
- Sections
- Competition Analysis
- Raport/Summary
- Keywords Statistics
Lukas Zelezny
SEO Expert SEO.London
I chose Senuto Premium
I registered 3 years ago
Senuto is one of the few tools that I am using if it is about keyword research and competitor research. I really like it because of the UX, which is designed in a really nice and smart way. You can easily understand what’s the flow, so you’re not struggling with this tool, you don’t have to think too much about where you are.
Favourite tools:
- Keywords Statistics
- Visibility Chart
- Increases/Decreases
- Keywords Statistics
Dawid Samulski
Visibility analysis is the most important module in Senuto for me, and it works very well. It allows me to keep an eye on changes in the search engine and analyze how our site performs in comparison to competitors’ sites.
Favourite tools:
- Increases/Decreases
- Keywords Statistics
- SERP History
Katarzyna Zielosko
I find Senuto a helpful tool for SEO analysis of our website. Most importantly, it fast-tracks content marketing, website monitoring, and tracking SEO efforts of our internal SEO department. Data in Senuto are always up to date, so we can quickly identify visibility shifts, react on the spot, and put out fires.
Favourite tools:
- Cannibalization
Anna Zalewska
My main challenge is to create an optimized web content and reach the highest number of users. I can’t imagine content marketing without an effective tool for researching keywords and topics. Senuto is just that. Its functionality, speed and intuitive interface are the main reasons why during our workshops, I always recommend Senuto.
Favourite tools:
- Keywords Statistics
- Quick Suggestions
Jacek Smogur
In my work, a good choice of keywords can make more than 1000 words. That is why I trust Senuto, proposing content from the title till the last paragraph.
Favourite tools:
- Increases/Decreases
Łukasz Galik
I use the Senuto tool in my daily tasks. It allows me to quickly analyse the statistics illustrating a website's SEO status, compare it with the competition, check the position of the most important key phrases and estimate the rate of organic traffic, thanks to the largest database of words.
Justyna Madro
We use Senuto not only for managing our clients’ projects but also as part of our own marketing. Our submissions in the contests for best SEO campaigns could not be achieved without Senuto data.
Piotr Smargol
Senuto - This is the first app I check every day at work. Visibility Analysis allows me to quickly assess how my pages are performing online. And then? With the help of tools such as content planner, domain analysis and SERP analysis, I gain more time for what has not yet been automated.
Favourite tools:
- Visibility analysis
- Domain or URL analysis
- SERP Analysis
- Content planner
