AI in the service of SEO – a review of 6 tools to help SEO

Iza Sykut

Published: 18.10.2023

7 minute

The latest developments in artificial intelligence are revolutionizing virtually everything. The SEO industry is no exception. New AI tools for SEO are constantly emerging. That’s why today we will take a look at 6 of them. These are the ones that open up new perspectives when it comes to optimizing websites.

After all, we can help each other with everyday tasks, right? 😉

What is SEO based on artificial intelligence?

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To begin with, let’s mark one point. AI as such in the context of SEO has been around for a long time – neural networks, machine learning or natural language recognition are just a few examples. These technologies have been used by both Google and SEO tool developers for years..

In this article, when we talk about SEO based on artificial intelligence, we primarily mean generative artificial intelligence. This is otherwise known as AI, which can create or modify text, images and other media using appropriate models. The technology in question has gained notoriety mainly through GPT Chat, especially its version 3.5 released in November 2022..

Thanks to generative artificial intelligence in the context of online marketing, data analysis and broad search engine optimization, unprecedented things have become possible..

Read also: Basics of AI – a guide to the capabilities and applications of artificial intelligence

How AI tools are able to improve SEO work? 8 applications

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In the context of SEO, AI has plenty of applications:.

Generating content ideas/brainstorms – all you have to do is present your situation and suggest some ideas, and AI will be able to prepare a lot of blog article topics based on that.
Creation of main content – generative AI can completely create unique content with different uses in response to given suggestions and topics.
Content improvement – AI can also analyze, for example, a submitted article and then suggest corrections regarding grammar, brevity and keyword usage.
Content translation– as generative models are great at predicting natural language, they also work well for machine translation.
Preparing meta descriptions and titles – AI is able to quickly generate SEO-optimized meta descriptions and titles for given web pages. In this regard, we strongly recommend Senuto AI Writer. It’s always good to put repetitive tasks in the hands of a trusted helper.
Transcription -Artificial intelligence has also recently made great strides in converting audio recordings into text, which can also help with content creation.
Creating and editing images – specialized tools can generate amazing graphics in response to a few so-called prompts, as well as make changes to them.
Automate a variety of tasks – want to quickly format a large block of text containing key phrases into a nice table with subject categories? Ask AI to do it. Not sure which Schema tags to use for a given type of content? Ask AI to do it, and it will even generate all the code for you. In the context of broad productivity, the potential of AI is endless!

6 AI-based SEO tools

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Let’s now take a closer look at popular AI tools and how they can help with SEO. .

1. AI tools for SEO: Senuto’s AI Writer

Basic information:.

Release date-September 2023.
Price – 3 free articles as part of the Senuto package

Official Site – senuto.com/content-ai

Senuto’s AI Writer was created to reduce the time of your work on creating guide texts. Thanks to the features of Writer:.

you work on the best phrases – selected thanks to, among other things, AI, competitor analysis or your suggestions,

Write based on data and a ready-made plan – AI will plan the structure of the text for you and include all necessary issues,

you get the text that will hit the top positions – the text is created by combining keywords, questions and headlines with… Senuto’s secret recipe,

you put the repetitive tasks in our hands – and thus the optimized meta data for the text is created without your major involvement.

Restrictions/restrictions:.

Today Writer AI works mainly for tutorial texts.

2. AI tools for SEO: Chat GPT

Basic information:.

Release date – GPT-3 in 2020, GPT-3.5 in 2022, GPT-4 in March 2023.
Price – GPT-3.5 free, GPT-4 $20/month, tokenized billing APIs also available.

Official website – chat.openai.com

Our overview must, of course, start with GPT Chat. In the context of SEO, this tool can do practically everything.This is especially so thanks to the version of Code Interpreter introduced in July 2023. It can be likened to a programmer who, talking to you, is able to “on the fly” write and explain the code you are creating to perform the task you specify.

If you want to learn the full range of capabilities of artificial intelligence, start with this tool..

Let’s also make a key point – the tools discussed here more or less actually function on the foundation of GPT Chat. Often they also use a less powerful version of it. Their added value is usually integration with other tools, an extensive interface and specialization in specific applications. .

Restrictions/limitations:.

The navigation and interface leave a bit to be desired.
Chat can chat in Polish without problems, but conversations conducted in English are always smoother and of higher quality.
The difference in quality between the free version 3.5 and the paid version 4 is huge (the newer one also supports plug-ins).

3. AI tools for SEO: Jasper AI

Basic information:.

Release date – 2021.

Price – from $39/month, free trial period available.
Official website – jasper.ai.

Jasper was created for marketing taskssuch as writing articles, analyzing key phrases, or even creating graphics. Noteworthy is the great user interface..

The developers boast, above all, a feature that Jasper is able to remember information about your company and generate content in line with your brand’s unique style..

Remarks/Limitations:.

The quality of generated content is not as high as with GPT Chat. The tool also sometimes does a worse job of recognizing context and intent.

4. AI tools for SEO: INK

Basic information:.

Release date – 2019.
Price – from $39/month, free trial period available.
Official website – linkforall.com.

INK is basically a direct competitor to Jasper AI, as the tool comes with very similar features..

The main difference is that INK focuses on convenient formatting functions, recognizing already entered text and editing it. Jasper’s specialty Jasper, on the other hand, is quickly generating diverse content. Jasper’s specialty is the ability to generate diverse content.

Restrictions/limitations:.

Some users notice the poor quality of long sentences.

5. AI tools for SEO: Alli AI

Basic information:.

Release date – 2017.

Price – from $249/month.
Official website – alliai.com.

Alli AI is software aimed at agencies and enterprises. It allows to automate numerous processes related to SEO optimization of a website. It is able to work with any CMS, and operation does not require coding skills..

The tool also skillfully uses artificial intelligence solutions. For example, the “Interlinks” function uses special algorithms that analyze the content of a given page, detect the most important keywords, and then place hyperlinks in the appropriate places. This allows the internal linking process to proceed at an express pace..

Remarks/Limitations:.

The tool can generate SEO optimization suggestions. However, they should not be implemented automatically, without deeper analysis.

6. AI tools for SEO: WordLift

Basic information:.

Publishing date – 2016.

Price – from €59/month, free trial period available.
Official website – wordlift.io.

WordLift is an artificial intelligence-based SEO tool that aims to improve the content management process. Includes features that allow you to automate:.

create internal redirects,

adding structured data,

recommendation of related content.

The developers also highlight an AI system that can be used to build your own Knowledge Graph. The tool then connects a given organization to specific entities, categories and regions to increase visibility in search results. .

Remarks/Limitations:.

Integrating the tool requires technical skills.

Summary

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In the hands of an SEO specialist, tools using AI can be an invaluable aid. They are able to automate many processes and increase the quality of the work done. So try to take advantage of them..