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Iza SykutIza Sykut
Published: 29.07.2024
11 minute

Automating content marketing is neither empty words nor futuristic visions. It’s a real change in the way you work that can increase the effectiveness of your marketing strategy. Can you imagine generating content in the blink of an eye, without having to spend hours researching and writing? Thanks to Senuto’s new mass content generation feature, such solutions are no longer just in the realm of dreams. It can be your everyday life!   So let me take you on a journey about content marketing automation and mass content generation in Senuto. This way of doing things will be a game changer for anyone who deals with content. And also for those who don’t, but know that they should be publishing guide content regularly (yes, dear entrepreneurs, I’m talking about you).

Why is website content needed?

Content is needed because it’s what you use to describe the content of your domain’s pages. This allows search engines (e.g. Google) to understand it and offer that page as a result to a semantically related query asked by the user.   It’s also worth answering two more important questions related to content at this point.

  • What kind of content to create and what topic to write about?

You should describe any topic that is semantically related to your industry and offering.

  • How much text should you create, what words should you use, how often should you publish?

Do topic research, find semantically related words and combine them into topic groups that correspond to a single content. Then write that content, use the words, and reinforce your competitors’ actions.   This is what it has looked like for the past few years.   What if this whole process – along with an analysis of your current visibility – could happen on its own, without your participation? If someone (or something) offered you a list of topics for articles for the site based on an analysis of your domain visibility and your competitors? If so, because if you go crazy, you would receive at the end texts almost ready to publish on the site, without having to write them yourself or outsource them to copywriters?   The answer to these questions is not a song of the future. Rather, it should be said: welcome to the new reality! All thanks to a function that automatically creates exactly the content you need to succeed on the Internet. A function that automates an important part of your content marketing efforts.

Understanding content marketing automation

I won’t surprise you if I say that content marketing automation is the use of tools, processes and technology to streamline various aspects of content creation, distribution and management as part of a marketing strategy. This includes both the automation of production processes, such as content generation, and the automation of marketing activities, such as audience segmentation or performance analysis.   So translated from marketing to Polish, this means that we can consider as content marketing automation all activities that make the daily work of content creators faster, easier, involving less energy, and still wildly effective.

Definition and importance of content marketing automation

Today, automating one’s work is an absolutely crucial part of every employee’s day. And that’s regardless of what exactly he or she does for a living. It’s just that currently in online marketing, the pace and scale of operations are increasing every day, and we, want it or not, need to keep up with it.   So we use (not only) the basics of AI, chat GPTand other technologies available to us to work smarter, not more. Such process automation will enable you to, for example:

  1. Scale up your operations. Automation allows you to quickly and efficiently create and distribute more content across different channels. As a result, your brand’s visibility grows and you have the chance to reach a wider audience every day.
  2. Faster content personalization. By using the right tools, you can better tailor content to the needs and preferences of your audience through segmentation, dynamic content customization or even sending personalized messages.
  3. Improve the effectiveness of analytics. The development of technology is opening up access to real-time effects research much more widely. So for you, this means an opportunity to adjust your strategies and actions more quickly to the changes taking place. In addition, you make better decisions based on the data.

#simplyasthat

Can content marketing really be automated?

Okay, sounds like a fairy tale. And the question I put in the headline has probably already popped up in your head several times.   Therefore, before I get to the practical part of this text, I’ll tell you more like this:   YES. CONTENT MARKETING ACTIVITIES CAN BE AUTOMATED.   It can be automated especially in the context of creating quality content.

Automating the creation of quality content for a blog

Let’s agree (and I’ll defend what I’m about to write) that artificial intelligence alone cannot replace human creativity and knowledge. However, it can definitely be useful when supporting the process of creating content for a blog. Such support, by the way, can take very different forms.   These are some of the ways in which AI speeds up content work.

  1. Generating content ideas.Artificial intelligence-based tools can analyze industry trends, market research, user intent, content gap, and competitor activities to generate suggestions for topics and content ideas that are most appealing and interesting to audiences.
  2. Keyword search and analysis. Deliver keyword analysis and competitive tools to identify the most effective topics and phrases that have the potential to generate organic traffic to your blog.
  3. Creating templates and content structure:Artificial intelligence algorithms can help create templates and content structure, taking into account SEO best practices, competitive analysis, and principles of effective writing to ease the process of editing and formatting text.

Hey! Doesn’t that sound like… a description of how Senuto’s Content Suite works in 3 points? Okay, it wasn’t intended to be, but… well, that’s what it is. Content Planner and Writer available in Senuto are great tools for automating content marketing work.   Using them can contribute to:

  • shortening the time required for content production,
  • improving the effectiveness of marketing efforts,
  • increase search engine visibility,
  • increase organic traffic,
  • increase reader engagement by publishing valuable texts that respond to their needs.

However, it is always important to strike a balance between automation and authenticity. And that already requires the watchful eye of the human eye.

 

Mass AI content generation in Senuto – meet the new feature!

Using Senuto’s Content Planner and Writer has another important advantage: it allows you to generate content in bulk. That’s right. Now you can confidently say:

  • no more clicking through each text individually,
  • no more waiting for your turn at the copywriter,
  • no more figuring out what prompt to type in Chat GPTto create the text you need,
  • no more spending sometimes up to a dozen hours preparing a single text.

The new Senuto featuresolves these problems. These and a few more. 😉

How to use Senuto’s mass content generation?

With the bulk text generation feature in Senuto Writer only a few clicks separates you from having dozens or even hundreds of articlesfrom any topic, optimized for SEO and ready to be published on your website to build its search engine authority.   How is this possible?   We use two previously working independently modules that were created to help your content rank at the top of search results.

Step 1: Content Planner

Start by launching your project in Content Planner. The tool takes a while to gather data, so in the meantime I’ll briefly remind you what content planis.

 

Then review the suggested topics. When reviewing them, pay attention to whether they are compatible with your offer. All topics are semantically related, but perhaps one of them will not fit specifically with your offer. If you find such a topic – skip it or remove it from the list.   Also check if you don’t already have visibility on any of your proposals. The “TOP 10” metric will help you check this. If you have any words in the TOP 10 of a topic, skip or remove such topic proposal in the next steps.   Read also: How to increase website traffic with Content Planner from Senuto   All the other topics in the suggested list are your ticket to the “big world”, to gain new clients and become an industry leader. This is because the indicated topics will build the authority of your site and you will become a recommended, specialized source of knowledge in a specific topic. And all this according to the principle of topical authority.

Step 2: Content Writer

And now what? Writing dozens or even hundreds of articles scheduled for a whole year in advance? Not this time.   Select all the articles you want to generate. Don’t limit yourself. One, ten, a hundred or a thousand – it’s no problem. Really. Select everything you want. Then click the “generate AI content” button and give us a moment. Generating content can take anywhere from 20 minutes to several hours – depending on the number of texts we have to create. Be assured, however, that they will all be created.

 

 

You, meanwhile, can distribute the work of the people who will have this content checked and published on the site. We, in turn, will check the search results, retrieve the most important phrases from them, supplement them with new ones, and as a result, we will give you the texts in the form of tutorials that will be almost ready to be published on the site.   If you want, you can also generate content in bulk without first using Content Planner. Simply set up new projects in Writer for the words you are interested in, then select those projects and choose from the context menu to create new texts prepared to rank highest in the search engine. The processes will start, add themselves to the queue, and then all the texts will be generated one by one and ready to be placed on the page.

 

 

20 minutes to create SEO-optimized text from your industry? From any industry. In any language. 20 minutes to create text ready to generate traffic. 20 minutes to create text that is semantically SEO compliant and builds your domain authority. It’s hard to have any more doubts…   This is another step towards automating your work with Senuto and saving you time and money, which you will allocate to other spheres of business development.   Want to know how to use the potential of Content Planner, Writer and mass content generation step by step? Our Customer Success team has prepared a comprehensive step-by-step guide for you. You can find it in the Senuto Knowledge Base.   And if you prefer to watch instead of reading, we have a short video for you that shows how bulk content generation works in Senuto.   https://www.youtube.com/watch?v=z6NrerDQDHM

What does mass text generation do for you?

With this feature, you no longer need to:

  • Do manual word research and group them.Content Planner will do it for you according to the principles of semantic SEO and based on competitive analysis.
  • Prepare text guidelines for the copywriter.Senuto’s Writer handles this brilliantly, and without much involvement on your part.
  • Write or generate each text one by one.Just select the topics you want to develop in the list and you’re done. Everything will happen automatically.
  • Worry about different language versions of the text. In Senuto Writer you can instantly generate texts in many different languages.
  • Wait to handle the order with a copywriter.You can handle the content creation yourself.

The mass content generation feature we put in your hands is a chance to:

  • scale your business,
  • fast access to content (in any language),
  • automate processes,
  • build and improve site authority,
  • saving time and money,
  • competitive advantage.

And it can really make a huge difference. Experience it on your own projects today.

Summary

As you can see, Senuto’s mass AI content generation is a revolution in content marketing. With this feature, you can quickly and efficiently generate high-quality content tailored to the needs and preferences of your audience. Forget about manual keyword research or preparing guidelines for copywriters – now you can do everything faster and more efficiently. Introducing automation into the content creation process will allow you to achieve better results in less time and with less effort. That’s why there’s no need to wait. Test today how Senuto’s mass content generation can accelerate the development of your content marketing strategy and give you a competitive edge.

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Iza Sykut

Projektantka treści i content managerka w Senuto

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